How to design a search engine friendly website
(read out as well
Zen Store Search Engine Optimization ) engines favour all right designed web sites with plenty text fair in behalf of their ennobled rankings.
Here's
zsome tips on about now to design a web site to be ranked at a rate of the ennobled in the
search engines.
Text Content
Make sure the site contains plenty subject matter
The cornerstone to your web site is the text fair.
right from the enter upon.
(read out as well
Engine Optimization Search Service ) home page will introduce and describe the fair of the site while each
(read out as well
Engine Optimization Search Seo Submission) goes into any more detail on the relevant subject.
When adding text fair to your site, identify the key look about terms and use them in context.
Where
possible highlight the look about terms on the part of placing them in bold text or within H1 tags.
This makes the key
look about terms stand check out such that fact that look about engines mark off them as with being large.
Frames
Although each and all look about engines carry away to feel way up to navigate frames, they do not care complicate matters.
The
best advice is guard against frames entirely.
Framed sites are listed in look about engines, but then no matter how
many tricks are employed, they never seem to get listed as with ennobled as with their non-frames equivalent.
If you have a frames based site, consider rebuilding it without frames.
You'll look over your listings
skyrocket.
Page Forwarding
Many sites are now using page forwarding.
It is used on the home page of a site to determine if a
visitor has Flash installed, or as what
browser they are using.
After testing the visitors machine, they are
then and there forwarded to the valorous real home page.
This practise does not try look about engine listings.
Your home page should be designed to work
with any one browser, and visitors should be given the choice of proceeding into a Flash site or a
standard HTML site.
In any one case, forwarding recent your home page is missing the chance to introduce
plenty of clever text fair to visitor or look about engine.
Heavy Graphics
Search engine spiders look over each and all graphics a very - indecipherable binary code - and embedded text
Don't use too many graphics on each page, and certainly don't embed pearl text in your graphics.
will not be read out.
Where you do without use graphics, make sure to add on alt-tags to describe the image, including key words
and look about terms where applicable.
Dynamic Pages
Dynamic web sites
One of the big things at a guess the internet present-day is the immediacy of information.
make it conceivable to keep fair bang way up to date with minimum effort.
There is a fallacy fact that if your
site contains dynamic pages it will not be indexed on the part of look about engines.
This belief is only part time reliable.
Asp,.
Search engines will visit any one page,.
Php,.
Cfm etc.
If the URL in behalf of the page ends with the
extension such as with /pagename.
Php it will be indexed and added to the look about engine.
If however
dynamic information is passed within the URL e.
G.
Php.
Pagename.
Section=2&user=xyz, then and there the
The idea back along the gaining listings in behalf of your dynamic pages is fix out fact that your home page and other
page will not be indexed.
top level section pages do without not key on dynamic information in the URL.
Deeper into the site, sure,
include each and all the dynamic information you want, but then at a rate of the ennobled level make sure there is enough
If you already run a fully dynamic site, get let down to a look out at a rate of our optimisation section in behalf of some ideas on
apparently static information to gain some look about engine listings.
promotional and traffic capture pages.
Try and avoid building your paramount site entirely in Flash.
Flash
If you do without, you'll as well have to build an
Search engines cannot read
alternative site in HTML or you will receive no listings whatsoever.
anything within a Flash file.
Animation and moving
The use of Flash within a web site is good, provided its use is monitored.
logos are big - they add on get in on and depth to a site.
Flash buttons and text embedded within Flash
is not such that big.
Search engines will not follow the links to other pages and cannot read out or index any
text within the Flash file.
Use Flash sparingly.
Navigation
Search engine spiders enter upon at a rate of a site home page and follow each and all the links within the site as many as they reach
a dead come to an end a tall time ago jumping to the next site on their list.
The key to clever navigation is bring out sure
fact that look about engine spiders can come at as with by far of your site as with conceivable a tall time ago jumping to the next site.
At the very least, every page within your site must have a link back to the home page.
This is crucial.
In addition, links to each of the other paramount pages within the site help the spider move down around more
efficiently.
If your paramount navigation is a set up of buttons at a rate of the ennobled of the page, like in this site, add on some pity text
links at a rate of the bottom of each page as late as bring out it easier in behalf of look about engines and visitors to bypass your site.
John Evans has been successfully managing online enterprising since September 2003.
FreeJokesHub.
